Applitools Raises $8 Million in Venture Funding

SAN MATEO, Calif., July 12, 2017 – Applitools, leader in AI-powered Automated Visual Testing and Monitoring for mobile, web, and native apps, today announced it has raised an $8 Million round led by Sierra Ventures, with participation by Bessemer Venture Partners and existing investors Magma Venture Partners, iAngels, and La Maison. With this current round, Applitools’ funding reaches $15 Million. Former SVP at Salesforce and Slack CMO/CRO Bill Macaitis is also joining the Applitools Advisory Board.

“We are very pleased to have Sierra Ventures and Bessemer Venture Partners join our existing investors in this new round of funding,” said Gil Sever, CEO of Applitools. “Their support validates our vision, and gives us the capital we need to continue our mission: to bring AI-powered Automated Visual Analysis to application test automation, application monitoring, and collaboration for automation engineers, DevOps, developers, and digital transformation leaders that need to adapt to Continuous Delivery. It’s been an exciting few years since inception, and the new funding will allow us to continue expanding our product offering and grow even faster.”

As part of the financing round, Tim Guleri, Managing Director of Sierra Ventures, joins the Applitools Board. “Tim’s years of entrepreneurial leadership in taking companies through the next stages of growth and execution, combined with his vast network of partners and customers, make him a valuable addition to the Applitools Board,” added Gil Sever.

“In today’s trend toward mass scale digitization across all verticals, a company’s Application User Interface is its proverbial ‘front door’, and is key to staying competitive,” said Tim Guleri, Managing Director of Sierra Ventures. “The breadth of device/browser combinations, coupled with continuously shortening development and release cycles, requires DevOps teams to fully automate the development and runtime as part of their digital transformation. Applitools is the only company that has used Artificial Intelligence at scale to provide a proven and robust solution for this acute pain-point. I am sure that their unique technology and execution can make them the leader of this new and exciting market segment.”

Applitools allows Test Automation, DevOps and Development teams to release software flawlessly and automatically through its SaaS Visual Testing and Monitoring product. Based on sophisticated image processing algorithms that mimic the human eye and brain, Applitools ensures that an app appears correctly and functions properly on all mobile devices, browsers, operating systems and screen sizes.

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