With online viewership and sales growing rapidly, enterprises are interested in understanding how they analyze performance to positively impact business metrics. Deeper insight into the user experience is needed to understand why conversions are dropping and/or bounce rates are increasing or, preferably, to understand what has been helping these metrics improve.
The digital performance management industry has evolved as application performance management companies have broadened their scope beyond synthetic testing that simulates users loading specific pages at regular intervals to include web and mobile testing, and real user monitoring (RUM). As synthetic monitoring gained popularity, performance engineers realized the variations that exist from real end users were not being captured. This led to the introduction of RUM – the process of capturing, analyzing and reporting data from a real end user’s interaction with a website. RUM has been around for more than a decade, but the technology is still in its infancy.
Five factors contributing to the shift towards RUM to complement synthetic testing